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ABOUT US |
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Allen Weiss, CEO and Founder
Allen is Publisher and Founder of MarketingProfs.com, and has over 20
years experience in marketing as both a professor of Marketing in a major U.S. business school and
consultant to Fortune 1000 companies. He created TestLab for internal testing purposes of
MarketingProfs.com and decided to provide it to the general marketing public as a way to help
marketers improve their websites.
Shelley Ryan, Customer Support Ninja
Shelley is a usability hound, a recovering entrepreneur, and an
insomniac. We think those credentials make her a perfect customer service candidate for TestLab
and MarketingProfs.
Aaron Lorentz, CTO
Aaron does stealth programming for TestLab and MarketingProfs. We
can't say anymore about him, for fear of blowing his cover.
Debbie MacInnis, Chief Experimental Scientist
Debbie is a Professor of Marketing at the University of Southern
California. She is a recognized expert by the marketing field in all aspects of consumer behavior
with a special expertise in branding, advertising, and experimental design. She also looks great in a white lab coat.
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